Privacy Policy

Information We Collect

Information you provide. When you book a stay, request a quote, contact us, or send a message through the AI chat assistant on the Site, we collect information such as your name, email address, phone number, mailing address, reservation dates, number of guests, payment information, and any messages you send us.

Information collected automatically. When you visit the Site, our servers and infrastructure providers automatically receive standard log information including IP address, browser type, referring page, and time of access.

Communications. We retain records of emails, SMS messages, and other communications between you and Gull Lake Beach Resorts for service, support, and recordkeeping purposes.

How We Use Your Information

• To process and confirm reservations and payments
• To send stay related communications (check-in instructions, access codes, checkout reminders)
• To respond to inquiries and provide guest support
• To operate, maintain, secure, and improve the Site and our services
• To comply with legal obligations and enforce our agreements
• With your consent, to send you SMS messages as described in our SMS Privacy Policy

How We Share Your Information

We share information only where necessary to operate our services. We do not sell your personal information, and we do not share your information with third parties for their independent marketing purposes.

Service providers and sub-processors we rely on:

• Our property-management system: receives reservation, guest, and communication data needed to fulfill your booking
• Payment processors: process card payments on our behalf; payment card details are submitted directly to the processor and are not retained by Gull Lake Beach Resorts
• Besty AI: powers the booking site and AI chat assistant; receives the messages and contact details you enter in order to answer your questions and assist with your stay
• Hosting and content-delivery providers: provide hosting, delivery, and security for the Site
• Listing channels: if you book through Airbnb, Vrbo, or another third-party listing platform, that platform's own privacy policy governs the information they collect from you, which they then share with us to fulfill the reservation

We may also disclose information when required by law, in response to lawful requests by public authorities, or to protect the rights, property, or safety of Gull Lake Beach Resorts, our guests, or others.

Cookies and Tracking

The Site uses only the cookies necessary to operate basic functionality and security. Our AI chat assistant may set functional cookies or use local storage to maintain your conversation; it is not used for advertising, marketing, or cross-site tracking.

Data Security

We take reasonable administrative, technical, and physical measures to protect personal information from loss, misuse, and unauthorized access, alteration, or disclosure. No method of transmission over the internet or method of electronic storage is completely secure, however, and we cannot guarantee absolute security.

Data Retention

We retain personal information for as long as needed to provide our services, fulfill the purposes described in this Policy, comply with legal and tax obligations, resolve disputes, and enforce our agreements.

Your Rights and Choices

Depending on your jurisdiction, you may have rights to access, correct, delete, port, or restrict the processing of your personal information, and to withdraw consent where processing is based on consent. Residents of certain U.S. states (including California) and individuals in other jurisdictions may have additional rights under applicable law.

To exercise any of these rights, contact us at the address below. We will respond within the timeframe required by applicable law. You may opt out of SMS messages at any time by replying STOP, as described in our SMS Privacy Policy.

Children's Privacy

The Site and our services are intended for adults. We do not knowingly collect personal information from children under the age of 13 (or 16 where required by local law). If you believe a child has provided us with personal information, please contact us so we can delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the Effective Date above. Material changes will be communicated through the Site or by other appropriate means.

Contact Us

• Email: info@gulllakebeachresorts.com
• Phone: 218-656-6965
• Website: www.gulllakebeachresorts.com
• Address: 2035 Lakeside Centre Way, Suite 200, Knoxville, TN 37922